Cricut grew from $74 million in 2014 to $1.3 billion in 2021. In early June 2020, the company made the decision to go public through an IPO with a highly aggressive deadline for filing the first registration statement of Nov 11, 2020. They reached out to Connor Group for support.
Connor Group was engaged to help quarterback the IPO project and help Cricut hit a timeline that many would have called impossible. The engagement included project management, helping Cricut through its PCAOB-level upgrade audits, assisting in identifying and recommending key process modification and SOX controls, and tackling previously intractable data issues.
Connor Group helped Cricut beat their target filing deadline by one day, in five months. Precision planning was key. The Connor Group project leader orchestrated bringing Connor experts in and out, as needed and at a moment's notice when inevitable surprises surfaced.
“We went public in a very challenging IPO market on a timeline that was ultra aggressive. Had we not had Connor Group as our partner throughout the process, our timeline would have likely doubled.”
- Marty Petersen, Former Cricut CFO, 2012-2022