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Deepika Sandhu acknowledges that hi-growth companies are unique not just in the high expectations they engender, but also in the challenges they share.
“Often, these companies did well by focusing their energy on the front of the house,“ she says. “They’ve been building products, doing R&D, sales and marketing, things like that. But they haven’t paid as much attention to the back of the house – to the accounting and financial systems.”
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